Vipul Upadala

The field of marketing asset management is always changing. New technology and different marketing needs cause this change. For businesses, it is important to stay updated with the latest trends. This helps them improve their asset management plans and stay competitive. Businesses can use artificial intelligence and machine learning to simplify their processes. They can … Read more

Adopting new software can be tough. This is especially true for marketing asset management software. People often do not want to change from what they know. Problems may also arise when trying to connect the new software with the systems already in use. Staff might need training to learn how to use it well. It … Read more

When picking marketing asset management software, some features matter for how well the system operates. Many tools may seem similar at first glance, but if you look at their features in detail, you will notice big differences. A simple interface is very important. It should be easy to use and have good options for searching. … Read more

For marketers, it’s really important to have a good way to manage their software assets. This is where marketing asset management, often referred to as DAM software, comes into play. People also call this digital asset management software. It lets you keep all your marketing and brand assets in one central place. You can organize, … Read more

In today’s dynamic business environment, marketers encounter a landscape fraught with challenges that test their adaptability and ingenuity. As consumer behaviors evolve rapidly and technology advances, the pressure to stay ahead of trends and effectively engage target audiences increases. Marketers must navigate a maze of digital channels, manage data assets, and compete for viewership tend, … Read more

For franchises, maintaining a unified marketing strategy across multiple locations can be challenging. Ontrack on Demand offers robust Franchise Marketing Software that simplifies this task by providing a centralized platform where franchises can manage and customize their marketing materials while adhering to brand standards. This software facilitates the distribution of consistent branding materials, ensuring that … Read more

First, let’s define what Marketing Asset Management is. It refers to the systems, processes, and tools used by organizations to store….

Your franchise business is running and doing well.  Don’t sit back and let it stop there. Whether you are a restaurant…

Marketing trends today are growing and changing fast. With all the ads you see daily…

According to HubSpot, the average marketer spends almost a third of their time completing…